Good morning,
It seems like time is flying by. It’s easy to get caught up in the holiday season, so don’t forget to remind shoppers about your holiday shipping cut-offs to get those orders in now.
Here’s what you’ll find in today’s DTC:
🏆 How Gymshark won over customers and achieved virality ahead of BFCM with these tactics.
⚡ Learn how horizontal scaling on Meta Ads can drive incremental revenue.
💡 And…why searches for this specific phrase skyrockets every year post-BFCM and how brands can take advantage.
You’re reading this newsletter along with new subscribers from: Tremoni, Beachcrest Brewing, and Kokokini. 👋
💭 Hey CPG Brand Founders! Who do you turn to when:
If your answer is ChatGPT, Google, or a gut feeling, you’re doing your brand — and potentially your bank account — a disservice.A few friends—who’ve built brands like Four Sigmatic, Little Spoon, and O2—have put together CPG FastTrack with Jason Feifer, editor-in-chief of Entrepreneur. It's built for people like you.
Brands already on the Fast Track have access to:
✅ Tailored coaching from successful CPG founders
✅ A curated community of peers
✅ Live and on-demand expert sessions
✅ A vetted network of partners to help you scale
✅ And more…
Use CPG Fast Track as your extended C-Suite to make smarter decisions and accelerate your success.
When you look back, you’ll be glad you took the Fast Track.
* sponsored
💡 Six Gymshark BFCM Tactics That Helped Drive Visibility and Revenue
Check out this impressive stat. 👀
A week before BFCM, Google searches for ‘Gymshark Black Friday’ rose so fast that they outperformed searches for ecommerce giants like Amazon. 😮
How did the apparel brand do it?
Here’s a breakdown of Gymshark’s brilliant pre-launch BFCM strategy:
The takeaway?Preparing for BFCM is key to winning over customers.Gymshark did a great job of acquiring new emails before the Big Day to blast out their promo messaging to more potential customers.They made sure they were showing up for BFCM-related keywords and also addressed common queries about their sale in organic search.Their promotion also didn’t disappoint. Their generous discount motivated customers to spend right away rather than shop around.
😮 “What A FREAKING GAME CHANGER!”
That’s what Jennifer Spivak, CEO of The Ad Girls had to say about working with NoLimit Creatives. “The ability to scale up or down instantly…you cannot do that if you are internal with the team.”
Is your brand drowning in creative bottlenecks? 😵💫
Discover how The Ad Girls agency was able to utilize NoLimit Creatives to scale their business quickly without adding additional internal resources. NoLimit Creatives crafted over 25,000 unique designs and saved them thousands of dollars in overhead.
If you’re looking for a better way to handle your brand’s ever-changing design demands, it’s here. 👊
Check out the latest case study from NoLimit Creatives on how this Design-as-a-Subscription business can seamlessly meet your needs.
Ready to change the game? 💥
* sponsored
⚡ Ways To Scale Horizontally for Q4
The Pilothouse Meta team is getting locked and loaded for a spicy Q4 and one scaling tactic that’s top of mind is horizontal scaling. The team typically implements two main scaling tactics - vertical and horizontal scaling.
What does that mean?
A combination of both tactics can be ideal in Q4 when you’re looking to scale spending aggressively in high intent periods and exceed 20% daily spend increases. 💡
These are a couple of ways to expand horizontally with new campaigns:
Pilothouse recommends scaling vertically first and expanding horizontally based on budgets and performance.
It’s best to not spread spending too thin but with higher budgets, horizontal scaling can be really impactful with driving incremental revenue.
📈 SEARCH SURGE
What’s Trending: Things I bought and liked
Why is this happening? Searches for ‘things I bought and liked’ surge every year after BFCM.
Online users want to know what was actually worth getting so they can plan out their holiday shopping list.
👉 What brands can do: Recommend your affiliates and influencers to use this breakout phrase in video thumbnails and in their audio to get more views.
Ask them to speak about why your product was ‘worth it’ and a good investment so your business stays top of mind with consumers for the rest of the gifting season.
📅 EVENTS
Savant London 2025 - This conference emphasizes networking and knowledge sharing among over 300 attendees, ranging from established brands to innovative startups. Participants will delve into critical topics, including digital transformation, customer engagement, and supply chain optimization.
📅 Feb 6, 🇬🇧 London, UK 💰 £699
B2B Marketing Exchange - This event features leading brands and innovative startups who are committed to driving engagement and conversions through effective marketing practices. Attendees will have the opportunity to learn from expert speakers on crucial topics such as account-based marketing, digital transformation, and content strategy.
📅 Feb 24-26, 🇺🇸 Scottsdale, USA 💰 $550-7,995
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
