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Good morning,
Make sure to give a BIG shoutout to the team (and give yourself a pat on the back) for getting through a hectic week. 👏
BTW, The DTC Team is doing their holiday shopping too and looking to purchase from some cool brands! Reply back to the newsletter with a link to your storefront. 🎁
Here’s what you’ll find in today’s DTC:
🎁 How Graza capitalizing on the gifting season with this well-crafted landing page.
⚡ Learn how this coaching and community platform helps CPG brands scale quickly.
💡 And…how to add value for customers in a post-purchase email.
You’re reading this newsletter along with new subscribers from: Different Dog, Hurley Burley, and Legendairy Milk. 👋
🔮 Hey, Want A Glimpse Into the Future of Your Inbox?
Hey, email and SMS marketers. The folks over at Yotpo know you're always on the lookout for what’s next. So, they did the hard work for you.
In Yotpo’s new ebook, What's Next for Email & SMS in 2025, they’ve gathered strategy-defining insights from 14 industry pros.
They're sharing the latest on everything from hyper-targeted, AI-powered personalization to smarter segmentation that actually works (goodbye to one-size-fits-all). 👋
But it’s not just about data and tech. These experts are all about keeping things human—creating real, authentic connections that make your subscribers stick around. ✨
If you want to make sure your 2025 strategy is SPOT ON, this is the resource you don’t want to miss. 👇
🎁 How Graza’s Gifting Offers Push Customers To Spend More
We LOVE how Graza prepped their site for Q4 gifting. 🤩
Not only is their ecommerce store easy to navigate, but the olive oil brand also does a great job of getting customers to spend more with these clever tactics.
Here are some changes they made to their site to prepare for the influx of Q4 holiday shoppers.
1️⃣ Took advantage of valuable real estate: Graza’s homepage clearly communicates that they have giftable items by placing a holiday tab on their top navigation.
The copy in their top bar announcement section also calls out when customers should order for holiday delivery.
2️⃣ Created a gifting landing page: Their well-crafted gifting landing page allows visitors to toggle between three gift sets (at three different price points) without ever leaving the page. This makes it easier for customers to compare other offerings before making a decision.
On the right side of the page, customers can select their desired gift set and also decide if they want to up the quantity.
Customers who purchase more than a single SKU are rewarded with free shipping and a discount, which increases when their spending increases.
💡 This layout increases the likelihood of customers purchasing more than usual for cost savings and the promise of free shipping.
This is an easy way for Graza to up their AOV since they are selling a pantry staple and a consumable product.
3️⃣ Offered digital gift cards: On the same landing page, Graza also promotes online gift cards to target indecisive or last-minute shoppers.
They offer gift cards at different price points, with the lowest being $25 but as you can see on the right-hand side the image features a $100 gift card to influence customers to spend more.
4️⃣ Seamless bulk gifting: Graza’s gifting tactics don’t stop there.
They also teamed up with gifting platform Zest to make it easier for customers to gift items to multiple recipients by checking out only once.
The clean and minimal gifting landing page is easy to follow so customers can select their desired item, input addresses, write a message, and choose a shipping date.
How did you prepare your ecommerce site for the gifting season? Reply back for a chance to be featured in next week’s newsletter!
😬 Stressed About Your BFCM Fulfillment? Here’s How To Fix It—Fast.
Peak season pressure? Don’t let fulfillment chaos derail your success this BFCM.
This BFCM Fulfillment Survival Guide gives you 11 quick emergency strategies you can use now to keep things running smoothly. 😎
Get insights on how to:
Holiday sales are booming – don’t let fulfillment slow you down.
Get back on track. 🚆
* sponsored
🎧 How To Get on The CPG Fast Track: Insights from Four Sigmatic and O2 Leaders on Community and Growth
This week we’re joined by Markus Karjalainen, co-founder of Four Sigmatic, and Dave Colina, founder of O2 Hydration.
They share how their personal entrepreneurial journeys led them to create CPG Fast Track, a coaching and community platform designed to help founders avoid common mistakes and scale effectively.
Whether you’re building your first $1M or scaling toward multiple millions, this episode offers actionable insights and inspiration.
In this podcast, we cover:
👉 You can listen to the full episode with Markus and Dave here.
🌐 IN THE SOCIAL SPHERE
Rather than just sending order confirmations and shipping updates after a customer purchases, take the opportunity to include educational information in your post-purchase flow so shoppers get even more excited about their packages arriving.
⚡ QUICK HITS
💰 If your ads to emails to landing page messaging aren't cohesive, you’re probably missing out on sales. Listen to the new episode of The World’s Best Email and Retention Podcast here.
🎉 CELEBRATE THIS!
🕯️ Dec 7: Candle Day, Earmuff Day, Pear Day
🌲 Dec 8: Cotton Candy Day, Christmas Tree Day, Lard Day
🦙 Dec 9: Christmas Card Day, Pastry Day, Llama Day
🍺 Dec 10: Lager Day, Dewey Decimal System Day, Animal Rights Day
🥯 Dec 11: Kaleidoscope Day, App Day, Have A Bagel Day
🔔 Dec 12: Gingerbread House Day, Poinsettia Day, Ding-A-Ling Day
🎻 Dec 13: Lost and Found Day, Horse Day, Violin Day, Cocoa Day
📅 EVENTS
Savant London 2025 - This conference emphasizes networking and knowledge sharing among over 300 attendees, ranging from established brands to innovative startups. Participants will delve into critical topics, including digital transformation, customer engagement, and supply chain optimization.
📅 Feb 6, 🇬🇧 London, UK 💰 £699
B2B Marketing Exchange - This event features leading brands and innovative startups who are committed to driving engagement and conversions through effective marketing practices. Attendees will have the opportunity to learn from expert speakers on crucial topics such as account-based marketing, digital transformation, and content strategy.
📅 Feb 24-26, 🇺🇸 Scottsdale, USA 💰 $550-7,995
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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