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Good morning,
Instagram is now flagging inactive profiles on your follow list.
What this means for brands: Removing these can result in less followers but can also help with your reach and engagement rates.
Here’s what you’ll find in today’s DTC:
🫒 We take a look at Graza’s impressive tech stack that pulls in an estimated $860K every month in sales.
🥊 We pit email campaigns from top brands against each other to find unlikely winners.
💡 And…AI search engine Perplexity launches Perplexity Shopping for ecommerce search.
You’re reading this newsletter along with new subscribers from: Rumpl, Kendra Scott, and Orita AI. 👋
💥 95% of Retail Executives Agree That AI’s Benefits Justify Its Costs. Why Are You Waiting to Add It to Your Toolkit?
AI is allowing retailers to create shopping experiences tailor-made for each customer.
So, why are so many waiting to adopt this tech? ⏰
iAdvize partnered with WBR Research and eTail Insights, surveying 100 retail executives on how they feel about generative AI and if they have plans to integrate it into their business.
The main takeaway: Most ecommerce retail leaders already use generative AI in some capacity today. 🤯
Other highlights included:
Want to see where you stand in the AI adoption race?
* sponsored
💡 Graza’s Outstanding Year Exceeds Projections
Chances are you’ve seen pictures online of this viral olive oil brand.
Graza is quickly becoming a serious contender in the olive oil category with its disruptive squeeze bottles, which makes using this pantry staple more functional and efficient.
Their modern branding is also a hit with younger audiences and foodies who favor playful aesthetics in their kitchen.
According to Bloomberg, the company’s sales are on track to reach $60 million by the end of 2024, a $10 million bump from what the company had projected earlier this year.
Here are some Shopify apps Graza is using to accelerate growth on their DTC site:
1️⃣ Novel: This app allows brands to launch an Apple or Google wallet pass. Send push notifications to customers without having them download an app.
Graza also uses this to communicate early access for product launches, generate referrals, and promote exclusive rewards so they stay top of mind and give their audience a true omnichannel experience.
2️⃣ SC Conjured Referrals: Turn your loyal customers into your strongest referrers with this app. It can create referral links and reward referrers with gift cards or free gifts.
3️⃣ KNO Post Purchase Surveys: Set up a survey to gather customer feedback about your products and online shopping experience.
You can choose from pre-built questions or create your own. Use this first-party data to inform your ecommerce strategies.
Who should we spy on next? Reply back to the newsletter and let us know!
⏰ Get Real-Time, Daily BFCM Updates Straight To Your Inbox
Want to know how brands are actually performing this BFCM? Check this out.
Particl is tracking the data and putting together daily email reports outlining BFCM ‘24 stats.
Track your market, see where you fall, and keep an eye on the campaigns coming out on top. 👀
🎧 Email Fight Companion - Battle of the Fashion Brands
In this episode of the World’s Best Email and Retention Podcast, we step into the ring with Pilothouse’s Social Head, Grayson Rudzki, and Google Lead, Dougie Bedell, to critique the email marketing strategies of top fashion and consumer brands.
From Anthropologie’s high-aesthetic campaigns to Ralph Lauren’s minimalist perfection, we break down the good, the bad, and the surprisingly effective.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan, Grayson, and Dougie here.
🌐 IN THE SOCIAL SPHERE
The ecommerce search landscape is getting increasingly more crowded.
This week Perplexity released a new AI tool designed for consumers to research and purchase products.
The new tool called Buy with Pro will allow customers using their platform to checkout right on the website via desktop or mobile app for select products from some merchants.
⚡ QUICK HITS
💸 Got any plans after Black Friday? Wunderkind is hosting BFCM 2024 Unpacked on December 3rd, where they break down the major trends and real-time data from the weekend holiday. RSVP here. *
📅 EVENTS
AI Summit - With an expected turnout of over 1,500 attendees, the event features a diverse mix of organizations, ranging from Fortune 500 companies to innovative startups. Participants will benefit from expert-led sessions and workshops covering key topics such as AI strategy, machine learning implementation, and ethical AI practices.
📅 Dec 11-12, 🇺🇸 New York, USA 💰 $49-$2399
Digital Summit - A premier digital marketing conference designed for professionals seeking to enhance their skills and knowledge in the fast-paced digital landscape. Participants will explore a range of topics such as content marketing, social media strategies, SEO best practices, and data analytics through engaging sessions, workshops, and keynote presentations from industry experts.
📅 Dec 11-12, 🇺🇸 Portland, USA 💰$525-$925
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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