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DTC769: The Sunk Cost Bias Effect
Learn about the sunk cost bias and why this psychological tactic stops customers from leaving and continuing to invest in your brand and products.
LATEST PODCAST
Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP
Content
Issue 112
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Why Meta removed the customer cap for Advantage+ Shopping campaigns and what the new campaign build process will look like for advertisers now.
Why using repetition in your writing is the key to making your brand appear more trustworthy and getting more customers to purchase your product.
We discuss the benefits of having a brand mascot and how it can unlock limitless storytelling opportunities and increase social media engagement.
We look at premium hand sanitizer brand Touchland's tech stack and how these Shopify apps help the seven-figure company generate massive sales. .
We look at creative tactics brands like Phlur, Lemon Perfect, and Hilma use to leverage award show buzz on social media and win over new customers.
We discuss the rise of social media platform Threads and Meta shares actionable tips and valuable insights on how to grow your Threads following.
We discuss how Trump's tariffs will impact ecommerce brands in 2025 and how businesses can overcome these supply chain and price hike challenges.
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