Good morning,
It’s officially the start of the holiday season!
Which means it’s time to get those festive ads live and place a gifting tab on your website to direct visitors to your holiday collections.
Here’s what you’ll find in today’s DTC:
📅 Spooky season is over but there are still ways to increase sales post-Halloween. Watch out for these two key dates!
🚀 Learn how this men’s underwear brand grew 300% for the third year in a row using these Shopify apps.
👏 And…ICYMI Shopify just made a huge update that will help ecommerce owners manage their bills and taxes.
You’re reading this newsletter along with new subscribers from: The REAL Drinks Co., Ascot Shop, and Powers & Rawls. 👋
📅 The Post-Halloween Sales Pick-Up
For the past 5 years, Pilothouse has noticed an increase in two key metrics post-Halloween.
Daily Active Users (DAU) and Purchase Intent.
Some ad accounts even see BFCM spend levels the Sunday following Halloween. 😲
Yes, the election ad spend made October more volatile than the previous years’ historic data, however, Pilothouse shares that we should be seeing similar patterns with election spend coming to an end in Q5 with major brand players pulling out spending post-holiday season.
This weekend and Veterans Day weekend are big opportunities to make up for a slower October and slingshot into the BFCM extravaganza.
Here’s how you can prepare your Meta Ads account to maximize sales:
1️⃣ Get manual bids up to capture the increase in volume. This will help warm up the pixel going into Q4.
Pay attention to spend when it comes to new customers' revenue as you increase and decrease bids with an offer. You want to pad Top of Funnel (TOF) for stronger retargeting for Black Friday and Cyber Monday.
2️⃣ Run Halloween sales or even early BFCM offers. A sale that packs a punch visually and offer-wise too.
Stick to simple offers. Simple X% discount > Fall tiered sales.
3️⃣ Urgency, urgency, urgency! Make the offer compelling with a solid offer, limited edition or stock messaging, fast shipping, and anything and everything to push a buyer over the edge.
🌊 Lost in a Sea of "Safe" Marketing? Turn Compliance Constraints Into Creative Rocket Fuel. Yup, You Heard That Right.
In scrutinized industries, most marketers play it safe. The result? Forgettable campaigns and stagnant growth. 🫠
Imagine this instead:
✅ Big creative swings…
✅ …That hit performance goals…
✅ …AND keep Legal happy.
In this perspective-shifting session, learn to do exactly that—from growth leaders who’ve scaled regulated brands 125x. 😲
On November 19th at 12:00 PM CT, learn:
Whether you're tripping on red tape or hunting for your next big creative play, this session's for you.
Limited spots.
💡 How Manmade Accelerated Ecommerce Growth
Co-founder Anthony Ciavirella started an underwear brand with three friends after being dissatisfied with underwear options on the market.
They quit their jobs and focused on finding a solution for lousy underwear days. Something simple. Functional. And ultra comfortable.
They experimented with different fabric options and ended up using a plant-based fabric called Modal, which is 3x more breathable than cotton.
Although there were other competitors in their niche, Manmade was able to enter the market and garner sales by selling at a lower price point, bringing in an estimated $300K monthly sales as of today.
And the company shows no signs of stopping when it comes to its unprecedented growth.
For the third straight year, Manmade grew by 300%, and in August, they sold a record-breaking 40,000 orders through their DTC site.
So, how did they grow so quickly?
Here are a few Shopify apps Manmade is using to accelerate its growth:
1️⃣ Shoplift A/B Testing: The brand spends a lot of time A/B testing its site to increase its conversion rate.
This popular CRO tool lets you test different elements on your homepage, PDPs, and landing pages so you can figure out what messaging and visuals resonate with audiences.
2️⃣ Back in Stock Restock Alerts: For popular items, Manmade uses this back-in-stock plugin to alert customers that their favorite item is back and brings them to their desired product listing. This is an excellent way to drive revenue back to your site without losing out on sales.
3️⃣ KNO Post-Purchase Surveys: Once a customer makes a purchase, Manmade gets valuable customer feedback by sending a post-purchase survey to continue improving the online shopping experience and product selection. This makes customers feel valued and builds loyalty over time.
Which brand should we spy on next? Reply back to the newsletter and let us know! 👀
🌐 IN THE SOCIAL SPHERE
Shopify just made a huge update. Merchants can now access Shopify Finance—an all-in-one financial solution integrated within the Shopify admin.
What this means: Faster access to funds and flexible repayment terms mean less stress and more focus on growth. 🚀
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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