Good morning,
Goodbye Goldfish? No this isn’t an April Fools’ joke.
The popular kid snack brand announced they will temporarily change their name to ‘Chilean Sea Bass’ to capture the attention of more adult snackers.
Don’t worry though, the product itself will remain unchanged.
Here’s what you’ll find in today’s DTC:
🌟 Learn how Meshki identified a desirable incentive for their online contest to grow their social media channels.
👻 Haunted by poor Meta Ads performance? Here are some common mistakes you might be making.
✏️ And…don’t let your ego get in the way of reaching your full potential.
You’re reading this newsletter along with new subscribers from: Eightfold.ai, Outside Gang, and Pumpkin Moo Baby. 👋
💬 A Message From Pilothouse Co-Founder Kyle Hitchcox…
Pilothouse’s very best leaders are giving away $65,000 worth of premium consultation. 👀 5x Brands will get a FREE review and actionable recommendations that YOUR team can implement.
Based on your needs, each winner will get actionable takeaways from 2 of these teams: Amazon, Google, Meta, Retention/Email, Conversion Rate Optimization, and Creative/Brand/Content.
The Pilothouse expert team will show you how to:
✅ Improve conversion rates
✅ Get your traffic costs down
✅ Review your product content strategy
✅ Balance new customer acquisition alongside retention activities
✅ Make the most of 2024 and set you up for a strong 2025
✅ And a lot more …
Want in on the action? Follow these two steps to be entered:
1️⃣ Connect with Kyle on LinkedIn here.
2️⃣ Follow the instructions on this post.
Good luck!
💡 Why Meshki’s Birkin Bag Competition Resonates With Their Target Audience
Enter Meshki’s website and prepare to be shocked by the message that awaits you.
On their homepage, right on the announcement bar, is a line that reads:
Manifesting a Birkin? Enter here.
No, this isn’t a mistake. The luxury apparel brand is really giving away a Birkin bag to a lucky winner!
Why this incentive works so well:
Meshki understands that its female target audience loves luxury goods, and what is more luxurious than a Birkin Bag, which starts at $20,000?
This Hermès luxury bag is well known for being difficult to procure, and the combination of price and scarcity has created a lot of buzz around this online contest.
Knowing this, Meshki leveraged the bag to grow their social following. 📈
As part of the contest rules, they invite customers to follow them on Instagram and TikTok and engage with their contest post—bonus entry for those who also help them spread the word over IG stories.
The result?
Their Instagram contest Reel quickly went viral, racking up over 777K views, well above the average views for their other videos.
Followers are also engaging heavily with the post, making it easier for Meshki to retarget these potential customers later in Q4.
The takeaway?
Holding an online contest is an excellent way for a brand to gain more awareness during the holiday season.
Just make sure to choose an incentive that resonates with your target customer so you see a strong engagement lift!
🏎️ Want to Leave The Competition Behind This BFCM? Catch Your Customers’ Eye with Direct Mail
This holiday, skip struggling to compete in the oversaturated digital advertising space. Stand out and drive more revenue with direct mail. 📬
Here’s how direct mail with Poplar gives you the advantage this Black Friday:
With new reduced Pro pricing, you can send a postcard for as little as $0.49.
* sponsored
🎧 Spooky Media Buying Mistakes That Are Haunting Your Ad Performance
In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with the Pilothouse team Taylor Cain, Aves, and Grayson Rudzki.
These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns.
Avery explains: “I see a lot of ads where I don’t know in the first five seconds what the product is. If your product isn’t shown in the first three seconds, why would you expect someone to want to purchase it?”
In this podcast, we cover:
These tactical insights can help you take your media buying and ad strategies to the next level, especially as Q4 approaches.
👉 You can listen to the full episode with Taylor, Aves, and Grayson here.
🌐 IN THE SOCIAL SPHERE
A reminder to never stop learning and add to your skillset even if it feels uncomfortable at first.
Ask questions, attempt skills, and level up!
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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