Good morning,
Google Ads is coming down hard on ads with deceptive or unclear buttons.
On January 23, 2025, they will enforce the Google Ads Misrepresentation - Misleading Ad Design policy, which requires image ads to have clear context to explain their function.
Read more about the change in our News section.
Here’s what you’ll find in today’s DTC:
💸 Is your site ready for the holiday rush? Here’s some tips on how to optimize for quick conversions.
🏆 Learn how to succeed on TikTok Shops in our latest podcast episode, and make sure to download this free report!
👀 And…ICYMI Instagram plans to get rid of this long-time feature right before the holidays.
You’re reading this newsletter along with new subscribers from: Clubhouse, Monoline, and Prana Foods. 👋
🤔 What’s Your Plan Post-BFCM? Get connected with a partner who can help you continue the momentum and scale to new heights through 2025. Book now.
🧑🎄 Is Your Site Ready For The Holiday Rush?
Is your site ready for the holiday rush?
Website visitors during this time are looking to buy, buy, buy! So, make sure to optimize your site for quick conversions.
Here are four ways to convert holiday shoppers into sales:
1️⃣ Automate discounts: Instead of asking your customers to remember a code, try automating discounts once they reach a certain threshold (e.g. orders over $50+) so there’s less friction in the checkout process.
2️⃣ Set up abandoned cart reminders: You will see more sales during this period and a higher rate of people abandoning their cart as they shop around. Remind shoppers to come back and complete their purchase with email or SMS reminders and urgency messaging like limited stock left.
3️⃣ Offer gifting options: Help customers find the perfect gift by creating gift guides by different price points. Offer digital gift cards for customers who like flexibility and picking their own items from their favorite brands.
4️⃣ Let customers know when an item is back in stock! Selling out is great, but you also want to bring those customers back into the fold when you replenish inventory.
This is an easy win for customers who have already shown an interest and are patiently waiting for that item to show up in your store again.
The takeaway?
Provide gifting suggestions and consider automating discounts so the checkout process is easy for customers.
And if items go out of stock sooner than expected, close the loop by communicating when an item is back in stock.
🎧 The Pod That Launches 1000 TikTok Shops: An Exclusive, Deep-Dive Report with RightMetric's Charlie Grinnell
TikTok Shops are rewriting the rules of ecommerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone.
In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops.
This exclusive research, conducted over summer 2023, provides fresh, actionable insights into what’s working (and why) on this fast-growing platform.
Download the report and follow along!
Whether you're new to TikTok or looking to refine your strategy, this episode is a must-listen for DTC professionals ready to take advantage of this massive opportunity.
In this podcast, we cover:
👉 You can listen to the full episode with Charlie here and give him a follow on Linkedin here.
🌐 IN THE SOCIAL SPHERE
Instagram announced they will be getting rid of the following hashtag feature starting on Dec 13th.
To clarify, users can still use hashtags in their posts, they just can’t follow them.
The platform claims this is to help reduce the amount of spammy content showing up on users' feeds. However, it’ll also make it harder for social media managers to track conversations around niche or branded hashtags.
⚡ QUICK HITS
🤫 Jordan is giving away the only site abandon flow you’ll ever need. Tune in to this week’s episode of The World’s Best Email and Retention Podcast to get the deets. Listen here.
👀 What’s really going on with TikTok Shops? If you’re wondering what the strategies, top categories, and opportunities are, download the DTC x RightMetric TikTok Shops report here! *
📅 EVENTS
Lead Generation World - This event typically attracts hundreds of attendees keen to explore new lead generation techniques and best practices. Participants can expect to delve into topics such as data-driven marketing, conversion optimization, and emerging technologies that impact lead generation.
📅 Jan 5-7, 🇺🇸 Miami, USA 💰 $995-$1345
CES 2025 - This conference serves as a platform for leading companies and emerging startups to showcase their latest innovations, advancing discussions on trends shaping the future of technology. Attendees can expect to delve into topics such as smart home technologies, sustainability, artificial intelligence, and the evolving landscape of digital media.
📅 Jan 7-10, 🇺🇸 Las Vegas, USA 💰 Register To Attend
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Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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