Good morning,
Did you schedule your BFCM email to go out at midnight?
Are your ads published with the correct link?
Is your discount attractive enough to reach your sales goal?
Don’t panic—just breathe. Preparation is key to BFCM success, and you’ve got this.
Here’s what you’ll find in today’s DTC:
🛒 Learn how to reduce churn at checkout with these simple modifications.
🏆 How to maximize revenue through smarter email flows and what to do when someone abandons your site.
💡 And…four things that prevent customers from hitting the buy button.
You’re reading this newsletter along with new subscribers from: Seed Heritage, Girl Grind UK, and The Purity Cosmetics. 👋
❓ Is Your Agency Making Excuses For Poor Performance?
“The market is bad.” “It’s an election year.” Sound familiar?
When results dip, some agencies point fingers at external factors.
Pilothouse, DTC’s sister company, doesn’t do excuses. Their philosophy is simple: The market is always changing, and our job is to drive results, regardless of what’s happening outside.
Here’s what they achieved in October (even amid rising costs):
Get real performance, not vague excuses.
Book your free call with the Partnerships team now. No obligation - Pilothouse makes money when you do.
PODCAST
🎧 Maximize Revenue Through Smarter Email Flows
Jordan Gordon from Pilothouse dives into the science of site abandonment email flows—arguably one of the most underutilized tactics in email marketing.
Whether you're missing out on these flows or looking to optimize them, Jordan's tactical insights will ensure your email program moves customers progressively down the funnel while maximizing conversions.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
🛒 Reduce Churn = Higher Conversions
Are you optimizing every stage of the funnel?
If you’re seeing an increase in cart abandonments, you may need to add more trust elements on your checkout page to reduce churn and push through to sale.
Here’s what you can add to optimize your checkout page. 👇
The takeaway?
Optimizing your checkout page makes the buying process less stressful for customers and makes them feel more confident about their purchases.
For quick conversions, add a countdown timer or pop-up that you only have x amount of product left to add a sense of urgency.
Some customers may still abandon but this can help reduce friction and bring in additional revenue.
🌐 IN THE SOCIAL SPHERE
A quick Google search will tell customers a lot about your brand and products.
They aren’t suffering from a lack of knowledge but some other culprits can be a lack of motivation or confidence in your brand so think of ways you can build trust with your audience.
⚡ QUICK HITS
🖼️ Need help scaling your creatives? NoLimit Creatives created 1M+ ads and offers a flat monthly rate for your digital, print and motion designs needs with their new AI-driven platform. Scale your design for a fraction of the cost. *
📅 EVENTS
Lead Generation World - This event typically attracts hundreds of attendees keen to explore new lead generation techniques and best practices. Participants can expect to delve into topics such as data-driven marketing, conversion optimization, and emerging technologies that impact lead generation.
📅 Jan 5-7, 🇺🇸 Miami, USA 💰 $995-$1345
CES 2025 - This conference serves as a platform for leading companies and emerging startups to showcase their latest innovations, advancing discussions on trends shaping the future of technology. Attendees can expect to delve into topics such as smart home technologies, sustainability, artificial intelligence, and the evolving landscape of digital media.
📅 Jan 7-10, 🇺🇸 Las Vegas, USA 💰 Register To Attend
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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