Prepare to have your perspective shifted.

Google Ads to Enforce Misleading Ad Design Policy in 2025

Starting January 23, 2025, Google Ads will require image ads to provide clear context to explain their function, targeting deceptive or unclear button designs.

Prepare Your Site for the Holiday Rush with These Conversion Tips

Optimize your site for holiday sales with automated discounts, abandoned cart reminders, curated gift guides, and back-in-stock alerts to convert seasonal shoppers into loyal customers.

Unlock TikTok Shops Success with Exclusive Insights from RightMetric

Dive into RightMetric's $1.5 billion TikTok Shops report with Charlie Grinnell on the DTC Podcast, uncovering data-driven strategies for leveraging creators, live streams, and content to dominate this growing ecommerce platform.

Instagram to Remove Hashtag Following Feature on December 13

Instagram will discontinue the ability to follow hashtags to reduce spam content, impacting how social media managers track niche or branded conversations.

BFCM Prep Checklist and Tips for Maximizing Conversions

Get ready for BFCM success with tips on reducing checkout churn, optimizing email flows, and overcoming barriers that stop customers from completing their purchase.

Pilothouse Delivers Exceptional Client Growth Amid Rising Costs

In October, Pilothouse achieved over 11% higher ROAS across Meta accounts despite a 22.7% YoY increase in CPMs, with 81% of Google clients experiencing YoY sales growth, exemplifying their commitment to results without excuses.

Optimize Your Checkout Page to Reduce Churn and Boost Conversions

Add trust elements like testimonials, secure checkout badges, and clear policies to reduce cart abandonment, while cross-selling and urgency tactics drive additional revenue.

Maximize Revenue with Smarter Email Flows

Learn from Pilothouse's Jordan Gordon how to optimize site abandonment email flows with tactics like shoppable emails, strategic incentives, and segmented funnels to boost conversions.

Build Trust to Motivate and Convert Customers

Customers often lack confidence or motivation to purchase—build trust through transparency and engagement to strengthen your brand and drive conversions.

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Celebrate 700 Issues of DTC with Black Friday Strategies

Learn Le Creuset’s pre-launch tactics, how to fix underperforming Meta ads, and use viral TikTok sounds to create urgency for your BFCM campaigns.

Black Friday Wins Start Early with Pilothouse

Pilothouse is delivering record-breaking results for clients ahead of Black Friday, including 94% YoY growth, 73% higher revenue, and a 9.2X increase in conversion rates.

Le Creuset’s BFCM Strategy Keeps Shoppers Coming Back

Le Creuset boosts conversions with tactics like Colorful Friday branding, Q4-specific newsletter sign-ups, and enticing weekly deals, driving traffic and building retargetable audiences for the holiday season.

Boost Your Black Friday Meta Ad Performance

Troubleshoot slow Black Friday Meta campaigns with Pilothouse's tips, from testing urgency-driven creative to optimizing landing pages and fine-tuning ad account structures.

Use TikTok’s Trending Sound to Drive BFCM Urgency

Leverage Tiffany Pollard’s trending TikTok sound to create urgency in your Black Friday campaigns by highlighting time-sensitive deals in short-form videos.

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