Prepare to have your perspective shifted.

Unlocking TikTok's Back To School Trends: Key Shopping Periods and Strategies for 2024

TikTok recently revealed insights on back-to-school shopping trends for 2024, highlighting key shopping periods and strategies for brands to boost their visibility and sales.

Amazon's Secret Strategy: How Unilever, P&G, and Others Are Boosting Sales with Influencers

Stack Influence's unique approach leverages over 11 million U.S.-based influencers to turn them into genuine Amazon brand advocates. This strategy leads to increased sales, improved rankings, and month-over-month growth by generating authentic reviews and enhancing social proof.

Innovating The Cheese Puff: Sam Tichnor Scales Snacking

Sam Tichnor discusses scaling FFUPS with innovative snack flavors and key strategies for transitioning from direct-to-consumer to retail.

Get Ads Live Quickly: Sometimes Done Is Better Than Perfect

Publishing ads quickly allows you to identify top performers and make adjustments on the go, giving you more time to optimize your campaigns.

DTC Podcast Guest Takeover: Sherry Jhawar's Top Insights from 15 Years in Consumer Startups

Sherry Jhawar kicks off our guest takeover series, sharing key lessons from her 15 years in consumer startups, along with tips on writing effective influencer campaign briefs without limiting creativity.

Biggest Lessons from 15+ Years in Consumer Startups: Insights from Sherry Jhawar

Sherry Jhawar shares her top learnings from over 15 years in the consumer startup space, including the importance of not getting too fixated on competition, staying true to your own vision, and recognizing the need to delegate tasks as a founder.

Unlock Your Brand's Potential at the C-Suite Mastermind in September

The DTC C-Suite Mastermind on September 18-19 in Victoria, BC, offers a unique opportunity for DTC brand founders, executives, and team leads to learn, network, and workshop with industry leaders, helping propel their brands to the next level.

Biggest Lessons from 15+ Years in Consumer Startups: Part Two

In part two, Sherry Jhawar emphasizes the importance of hiring experts in key functions early on and making decisions that align with your vision, rather than following external pressures or expectations.

Check Out Sherry’s DTC Podcast Episode: Learn How She Launched a Clean Deodorant Brand and Leveraged Micro-Influencers for Social Buzz

Listen to Sherry Jhawar's DTC Podcast episode, where she discusses launching her clean deodorant brand and using micro-influencers to generate social buzz.

Celebrate with Us: 600 Editions of DTC and a Push for More Podcast Listeners!

DTC has reached 600 editions! We're aiming to double our podcast listenership in the next 30 days. Join us by following the DTC Podcast and stay tuned for updates on our progress.

Use This Checklist to Supercharge Your Email and SMS Strategy Like Top Brands

Klaviyo analyzed 143,000 brands to reveal data-backed best practices for growing your email and SMS channels. Access their interactive report for actionable insights, including campaign strategies, segmentation tips, and SMS guidelines.

Skinny Mixes Marks 15th Anniversary with a Fresh Packaging Update

Skinny Mixes celebrated its 15th anniversary with a packaging refresh, featuring a modernized design, updated fonts, and cleaner labels, all aimed at appealing to a younger TikTok audience while retaining key brand elements.

Why Lofi Content Is Dominating DTC Ads

Lofi content is gaining popularity because it feels authentic and relatable, making it more effective in ads. Big brands like Nike and Zara are using this approach to create a native, organic feel that resonates with audiences and drives higher engagement.

Graza Turns Negative Feedback into Viral TikTok Fun: Watch How They Responded to Chip Bag Complaints

When customers complained about difficult-to-open chip bags, Graza responded with a humorous TikTok video showcasing creative ways to open them, turning negative feedback into a viral moment.

Genie in a TikTok: New AI Chatbot Set to Revolutionize Content Recommendations

TikTok is developing a new AI chatbot named Genie to provide personalized content recommendations and video optimization tips.

Unlock Ezra Firestone's Winning BFCM Strategies: Email and SMS Tactics for 2024 Success

Ezra Firestone shares his proven email and SMS tactics for a successful BFCM season in a Klaviyo webinar.