Prepare to have your perspective shifted.

DEUX Teams Up with Deuxmoi for a Limited-Edition Cookie Dough Flavor and Gossip-Fueled Experience

DEUX collaborates with gossip site Deuxmoi on a limited-edition cookie dough flavor, complete with blind items for a unique and engaging experience.

Lock in Your Holiday Email and SMS Strategy with Klaviyo's Data-Driven Guide

Klaviyo analyzes 143K brands to provide data-backed best practices and a checklist for optimizing your email and SMS strategy before the holiday season.

Meta Rolls Out GA4 Integration for Improved Attribution and Campaign Performance

Meta begins rolling out GA4 integration, boosting attribution accuracy and campaign performance through enhanced data optimization.

Switch Up Your CTAs for Better Conversions and Fresh Results

Refreshing your call to actions can boost conversions, so try different approaches if your current CTAs aren't effective.

e.l.f. Cosmetics Extends Roblox Partnership with Virtual Shopping Experience to Engage Gen Alpha

e.l.f. Cosmetics expands its partnership with Roblox, launching a virtual shopping experience to engage Gen Alpha and tap into the gaming market.

Yotpo's Email Walk Away Movement: Switch Providers and Win Custom Air Force 1s

Yotpo is encouraging brands to switch email providers by offering better deliverability, flexibility, and pricing, plus a chance to win custom Air Force 1s.

Grow Your Top of Funnel Content: Using Humor, Controversy, and Drops to Boost Engagement

Avery from Pilothouse shares strategies for using humor, light controversy, and limited edition drops to enhance top of funnel content and drive engagement.

Double-Check Your Meta Ads: AI-Generated Text May Not Match Your Brand Voice

Meta's AI-generated text in Ads Manager is automatically selected by default, so advertisers should review their ads to ensure alignment with brand voice.

OpenAI Confirms New AI Search Tool That Could Disrupt Ecommerce and Google’s Search Dominance

OpenAI is developing an AI search tool that could disrupt ecommerce and challenge Google's search dominance, prompting businesses to optimize for both traditional and AI-powered searches.

Streamline Your Influencer Campaigns with Insense’s Fully Managed Service and Save 40+ Hours a Month

Insense helps DTC brands save time on influencer campaigns by offering a fully managed service that handles everything from creator sourcing to campaign management.

Celebrate Emoji Day: Create Custom Emojis to Boost Engagement and Add Fun to Your Campaigns

Celebrate World Emoji Day by using Emoji Kitchen to create unique and relatable emojis for your social media posts and ad creatives.

Sustainable Growth Without Hidden Fees: Pilothouse’s Setup For Success Program Offers Clear Pricing and Results

Pilothouse’s Setup For Success program offers transparent pricing and customized marketing services to achieve sustainable growth without hidden fees.

How Kiaura Eyewear Achieved Viral Success on TikTok: Parker Godfrey Shares His Winning Strategies for Rapid Growth

Parker Godfrey, founder of Kiaura Eyewear, shares how he used TikTok to achieve viral success, leading to rapid growth and sold-out inventory.

Businesses Are Going Viral with TikTok’s Water Bucket Trend—Is Your Brand Next?

Brands are leveraging TikTok's water bucket trend to showcase products with humor and creativity, boosting engagement and brand personality.

Meta Introduces Custom Offers on Instagram CTAs for Better Conversion Testing

Meta is rolling out a new Instagram feature allowing advertisers to showcase custom offers on their call-to-action buttons, enabling them to test multiple CTAs and optimize for conversions.

Tineco Scales Success on Walmart Marketplace: Transforming the Cleaning Game

Tineco is growing its brand and reaching new customers by selling on Walmart Marketplace, leveraging innovative programs and cost-effective fulfillment.