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DTC689: Funko Pop Yourself Personalization Strategy
Learn how collectible toy brand Funko grew sales exponentially by launching Pop Yourself personalization services for corporate gifting and key holidays.
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Ep 454: Amazon Honeymoon Phase: Mastering Cold Start Strategies for New Product Launches
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How to create a custom Amazon Store journey that helps guide customers towards their desired purchase and increases engagement and conversions.
April 7, 2024
ARCHIVE
How TikTok's Creator Search Insights update makes it easier for brands to do TikTok SEO and create top performing videos with wider reach.
April 5, 2024
We sit down with thought leader and SEO expert Neil Patel on how to repurpose top performing content and discuss the future of AI written content.
In this TikTok edition, we discuss how to create engaging content, and the importance of clear content requests between creators and media buyers.
How fitness apparel brand Sweaty Betty rebranded with a new ad campaign and website refresh with inclusive messaging for their female target audience
Ways SMBs can prepare for a potential TikTok ban, the importance of diversifying your online revenue channels, and the value of owned audiences.
April 1, 2024
We discuss how Google’s Search Generative Experience could potentially impact SERPs and what SMBs can do to prepare for the new AI search update.
We analyze Matilda Djerf’s pre-launch strategy for her new haircare line, focusing on website changes made to ensure a successful launch day.
Creative pre-launch ideas for social media to grab customer’s attention, increase engagement and build hype before the official launch date.
Explaining how carbon neutral shipping works and how Shopify’s Planet app can help SMBs lower carbon emissions and appeal to eco-conscious customers.
Learn how outdoor brand Evo leveraged AI shopping assistant Alby in their product pages to answer customer questions and improve user experience.
March 25, 2024
We dive into how Blueland's innovative and non-toxic cleaning products revolutionized the market and how refillables support their sustainable mission.
March 22, 2024
We share simple ways to refresh your website so your product information is up to date and explain why this can help bring in more repeat traffic over time.
We discuss the pros and cons of using Meta’s Advantage+ campaigns, its limitations, and why it’s not the best option for brand new ad accounts.
We analyze Blueland’s ecommerce website and explain how its main navigation leads customers through the sales funnel and encourages repurchasing.
We examine five easy and effective ways to increase your ecommerce store's average order value and provide the best Shopify plugin recommendations.
March 18, 2024
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