Staying on top of the latest in DTC has never been easier.

Pros and Cons of Using Virtual Influencers

CorneaCare’s Amazon Listing A/B Test Results

We discuss the benefits of A/B testing your Amazon listing images plus share results from Pilothouse’s client CorneaCare with visual examples.

Will TikTok Notes Rival Instagram?

Why POPFLEX’s Pirouette Skirt Sold Out After Taylor Swift’s Album Drop

How activewear brand POPFLEX capitalized on their lilac skirt mention in Taylor Swift’s Tortured Poets album with their marketing campaign.

Google Will Phase Out Some Ad Customizers in May

We go over how Google is phasing out ad customizers for ETAs and DSAs and pushing responsive search ads as the most effective ad format by the end of May.

Innovative Plant Based Packaging Options

Highlighting companies that provide plant based packaging options using mycelium, wood waste, and plant residue for sustainably conscious brands.

Breaking Down The Benefit Cosmetics and Scrub Daddy Collab

We explain why Benefit Cosmetics and Scrub Daddy’s limited edition kit is a great strategic move for both brands and our future products prediction.

How SPF Brand Supergoop Took Over Coachella

How sunscreen brand Supergoop positioned their product as a must have for Coachella festival season using social media, influencers, and product placement.

Two Creative Social Proof Ecommerce Examples

Two fun and creative social proof ecommerce examples using social media comments and press mentions for your PDP pages to build customer trust.

Pinterest Releases 2024 Wedding Trends Report

We offer tactical advice for fashion, beauty, and jewelry brands on how to leverage these Pinterest 2024 wedding trends to maximize online visibility.

TikTok Launches New Ad Placement Control Features

TikTok rolls out new ad placement control features called Category Exclusion and Vertical Sensitivity for advertisers plus a new Brand Safety Hub.

5 Ways Brands Celebrated Earth Month

Learn how brands are celebrating Earth Month with low waste tips, creative recycling initiatives, and sustainability reports to promote transparency.

Mother’s Day Marketing Campaign Insights

Sharing valuable Mother’s Day campaign insights and product trends so ecommerce owners can capitalize on this high-intent shopping period.

Meta Releases Opportunity Score Feature

Explaining how advertisers can take advantage of Meta’s new Opportunity Score feature to improve and optimize their ad campaigns and ad sets.

Build Your Own Product Bundle

How vitamin brand Lemme's Build Your Own Bundle feature helps increase online conversions and average order value with a custom product bundle.

How To Warm Up Your Meta Pixel For Ads

We provide step-by-step instructions on how to warm up your Meta pixel so the algorithm has enough data to help with targeting and conversions.