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DTC568: Mental Health Awareness Month Brand Campaigns

We highlight brand campaigns for Mental Health Awareness Month from Rare Beauty, OLIPOP, and Alo Yoga that resonate well with their audiences.

DTC567: Most Common Ecommerce Website Mistakes Part 2

DTC566: Google Rolls Out Visual Brand Profiles and AI Ad Updates

Google launches Visual Brand Profiles for ecommerce owners and AI tools to scale your Performance Max ad creatives plus new immersive ad types.

DTC565: Growoya’s Evergreen Ad Campaign Insights

DTC564: Amazon Creator Connections Insights

We discuss how brands can take advantage of Amazon’s Creator Connections platform, and share campaign results from using the influencer program.

DTC563: How Brands Can Take Advantage Of Deinfluencing Trend

How brands can leverage the deinfluencing trend and the rise of deinfluencers on social media to attract new customers with transparent messaging.

DTC562: Flonase’s Bridgerton-Inspired Ad Campaign

DTC561: Google Rolls Out AI Overviews Search Feature

DTC560: Why Customer Avatars Aren’t Always Effective

DTC559: Creating a Product Listing Targeting Older Buyers

DTC558: Most Common Ecommerce Website Mistakes

DTC557: TikTok Highlights Value To Brands in New Report

DTC556: How Sustainable Brands Are Using The Viral BBL Drizzy Song

Using Amazon’s Search Query Performance Report

We explain how to analyze Amazon’s search query performance report and why the metric brand share of impressions is so important to evaluate.

How OLIPOP’s Landing Page Brings In Repeat Visitors

Learn how OLIPOP’s creative and interactive landing page helps bring in repeat traffic and creates buzz around their new Barbie-inspired flavor.

Instagram Launches Four New IG Stories Stickers

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.