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Good morning,
Hereās what youāll find in todayās DTC:
š Capture the heart of your audiences. TikTok shares Valentineās Day insights for brands and why you should put your campaign live now.
ā” How to switch from static campaigns to automated email flows. We discuss the importance of automation when it comes to email retention.
š¤© Andā¦ from AI wearables to adorable breathwork devices, we spotlight innovative gadgets shown at CES 2025.
Youāre reading this newsletter along with new subscribers from: Schwab, Nutratology, and KSA Lighting. š
š Ready to Enter The Future of UGC? Donāt Get Left BehindāDiscover The Trends You Need to Know For 2025
In 2025, UGC will dominate the discovery and purchase process. Itās time to prep your game plan. š
This January 23rd at 2PM EST, Skeepers gives you the insight you need with their webinar, UGC Trends 2025: Elevating Your Strategy for the New Era of Influence.
Join industry experts Nate Rosen, founder at Express Checkout and Courtney Siegel, VP of Marketing at Skeepers as they introduce the 2025 UGC trends and help elevate your strategy for the new era of influence. šāāļø
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Discover key trends, including:
Ready to level up?
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š Capture The Heart Of Your Audiences
Now that we are one month away from Valentineās Day, TikTok has released some valuable info for SMBs looking to maximize brand visibility and increase sales.
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āIn terms of campaign timingā¦
42% of users start shopping for gifts at least one month before Valentineās Day, while 19% of users leave gift-giving until the last minute.
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TikTok users are highly engaged during this period and are looking to buy, so make sure you have videos that nudge them along the customerās buyer journey.
Consumers are actively searching for Valentineās Day content and engaging heavily with creators and brands.
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š” Customers are buying gifts for people other than their partner. People are also shopping for their mother, themselves, friends, children, and father so keep that in mind when creating your messaging.
TikTok shares that 17% of gifters buy for both a partner and someone else, while many turn Valentineās Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate.
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The takeaway?
Take advantage of different audiences and hashtags to amplify your V-Day messaging.
And donāt forgetā¦about niche audiences. Shoppers who arenāt celebrating Valentineās Day still are in the gifting mentality.
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š Use hashtags like #GalentinesDay, #PalentinesDay, and #SinglesAwarenessDay if your product works better for these audiences.
Make sure to maximize your visibility on search with these popular hashtags so they double-tap your content and spread brand love. š
ā If You Rely On Chinese Suppliersā¦
The Lunar New Year, the worldās largest annual migration, takes place twelve days earlier this year as workers travel home to spend time with family and friends.
Be prepared for upcoming factory shutdowns during this time and make sure to stock up on inventory to avoid disruptions.
š„ Is Your Business Future-Proofed?
The future feels uncertainā¦ but it doesnāt have to...
š Swap's Future-Proof Ecommerce Report surveyed 100 ecommerce executives to build a comprehensive forecast of the future of the industry and how to solve its biggest challenges.
Check out the resulting insights and future-proof strategies to help claim your share of the nearly $8 trillion dollar industry. šø
Learn how to unlock global markets, embrace hyper-localization strategies, and build tech interoperability to help grow your brand.
š¦ Swap is the EcommerceOS for Shopify brands, consolidating shipping, returns, package protection, tracking, and cross-border logistics under one roof, saving brands upwards of 30% on their ecommerce tech stack.
Meet the future head-on.
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š§ What Email and Retention Strategies to Focus on in 2025
š- Have you subscribed to Jordan Gordon's "The World's Best Email and Retention Podcast"?
Click here to become the smartest email marketer in the room.
In this episode, we welcome Jordan Gordon, the host of The World's Best Email and Retention Podcast, to discuss the critical shifts in email marketing for 2025.
With inbox deliverability tightening and customer attention harder to earn, Jordan emphasizes the importance of transitioning from static campaigns to automated flows.
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In this podcast, we cover:
š You can listen to the full episode with Jordan here.
š IN THE SOCIAL SPHERE
ICYMI, here were some of the hottest product launches from CES 2025š
Nike x Hypericeās therapeutic recovery shoe, Hyberboot, was spotted at CES 2025.
Its launch date is set for later this summer; however, a few athletes have tested them out already during the Paris Olympics.
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Start up Based Hardware debuts Omi, an AI wearable for productivity that can send and summarize emails, translate languages.
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Moonbird launches Moonbuddy, a stress relief breathwork device targeting kids.
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š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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Have you heard our latest podcasts?
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Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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