Good morning,
Hereās what youāll find in todayās DTC:
ā° Will your business be impacted by a possible U.S. TikTok ban? Here are some tips on how to survive a possible shutdown. Ā
ā Learn how Pilothouse helped clients achieve up to 200% YoY growth on Amazon during Black Friday by mastering deal badges and ad strategies.
š Andā¦ Here's an easy way to optimize your checkout page for mobile.
ā
Youāre reading this newsletter along with new subscribers from: Manson Growers, bellowater, and Care Quilt. š
ā Have You Asked Yourself This Important Question?
When you meet to set your brandās 2025 goals, make sure you donāt miss this key question:
Do we have the expertise and resources to achieve what weāve set out to do?
In 2024, Pilothouse helped brands crush their goalsādelivering record-breaking sales days, better conversion rates, and improved ROAS.
Too many brands dream big but fall short because they lack the strategy to execute.
Donāt let 2025 be the year of wasted budgets, missed opportunities, and unnecessary stress.
ā
Start strong. Finish stronger.
ā° Reminder: Diversify Your Sales Channels!
TikTok is on the clock.
There are only a few days left until the social media app is banned in the U.S. unless President-elect Trump can work out a deal at the last second.
ā
For businesses that rely heavily on TikTok virality or TikTok Shops, this could significantly impact revenue. š
SMBs, itās now or never. Protect your brand reach proactively so you donāt lose out on sales.
ā
Here are some tips on how to safeguard your audience:
ā
Even if you have a huge social following, you are only ārentingā your audience rather than āowningā it.
Email is a great way to stay in touch with your audience. Just make sure to get their consent first.
The truth is any social media app can be banned or go under.
Having control and access to first-party customer data will give you a leg up on your competition.
ā
The takeaway?
The value of āowning your audienceā has never been more important and the TikTok ban really highlights the importance of diversifying your channels.
Owning first-party customer data will be the key to success in 2025.
š Hedging Against Meta Ads Inflationā
Every brand crushing right nowāHexClad, Poppi, Goliāhas one thing in common: hundreds of influencers organically talking about them.
Not just paid ads. Not just one-off sponsorships. Real, consistent influencer relationships that drive sales on autopilot. š²
But, managing influencers manually is a nightmare. Finding them, reaching out, tracking spreadsheets, measuring results... it's why most brands give up before they even start. šµāš«
ā¦But what if you could automate all the tedious parts?
š That's SARAL. It handles all the time-consuming work of influencer marketing so you can focus on growing your brand. Skip the struggle.
PS: Book through this link in January for an extended free trial.
*Ā sponsored
š§ Why Amazonās Badges Can Make Or Break Your Sales Strategy
Today on the DTC podcast, weāre joined by Rob and Clifford from Pilothouse to unpack their Amazon strategies for Black Friday, Cyber Monday, and beyond.
With their clients experiencing 200%+ YoY growth, they share the critical role of Amazonās promotional badges, how to navigate automated bidding pitfalls, and how to seize opportunities in the "New Year, New You" season.
ā
In this podcast, we cover:
š You can listen to the full episode with Rob and Clifford here.
š IN THE SOCIAL SPHERE
Want to improve your conversion rate on mobile?
Try implementing a slideout cart so you donāt force a new page to load and slow down the checkout experience.
ā
ā
š EVENTS
Figma Config - A developer-focused conference exploring the future of design and development. Attendees can expect insightful sessions on topics such as collaborative workflows, design systems, and innovative Figma plugins.
šļø May 6-8, š San Francisco, CA š° $399
ā
Generative AI Summit - The AI Accelerator Institute event in New York is an exclusive gathering focused on advancing artificial intelligence strategies within business environments. Attendees can expect a diverse crowd of industry leaders, innovators, and tech enthusiasts representing major companies, startups, and research institutions.
šļø June 11, š New York, NY š° $299 - $445
š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
ā
Have you heard our latest podcasts?
ā
Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
ā
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
