In this newsletter, you’ll find:
Let’s dive in: 👇
Protests and calls for legal action arose from affected Reels creators as these payouts were part of a new ad revenue sharing program for Reels videos that use music from Meta's library.
Some creators expected to earn tens of thousands of dollars per video but a supposed glitch in the system caused these earnings to be suddenly revised to hundreds of dollars, causing frustration and confusion among the creators.
Despite the protests, Meta has not responded to the situation publicly yet.
Click here for further details.
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Whitelisting on Facebook is one of the most effective acquisition strategies but one of the most tedious to manage.
Even with its effectiveness, the pain of managing page permissions, content edits, contracts, and asset production for 10+ creators deters DTC brands from whitelisting.
That’s what Grapevine’s platform solves. Forget all of the project management and friction and launch 5+ top-quality campaigns with the click of a few buttons.
100+ DTC brands like Solawave, Prose, and Farmer’s Dog leverage whitelisting campaigns through Grapevine’s platform to drive 20% CPA efficiencies. Launch your whitelisting with risk-free pricing.
If you missed out on the action of Prime Day 2023, we’ve got you covered with some of the best takeaways from this year’s deal.
Our write-up covers what the future of Prime Day looks like, what the most trending product categories were in 2023, and why buy-now-pay-later plans are all the rage for Amazon consumers.
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♾️ Meta has released AudioCraft. This is a new AI audio tool that aims to refine the workflow of and development of audio content for research and practical uses.
🤖 Windows releases Copilot for select Insiders. Copilot is an AI assistant accessible through a sidebar in Windows OS with future developments planned to make one of the most robust AI assistants available.
🎓 The Verge has compiled a list of trending back-to-school products that could provide insight into current and future sales trends.
🎵 TikTok has been banned in Senegal amidst political unrest. Users may resort to using VPNs to access the platform with possible implication on global marketing efforts.
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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight, Ashley R. Cummings, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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