Good morning,
President-elect Donald Trump is asking the Supreme Court to delay the U.S. TikTok ban so there is time to seek a ‘negotiated resolution.’
Currently, the ban is set to take place on January 19th, a day before Trump takes office.
Here’s what you’ll find in today’s DTC:
🚀 Learn how to unleash peak performance post-holiday with these Q5 tips.
📧 Losing subscribers? Learn about the five core principles of email retention marketing.
😃 It’s a New Year! Polish up your LinkedIn profile with an AI-generated headshot.
🔍 And… how to increase your conversion rate by improving the search experience on your site.
You’re reading this newsletter along with new subscribers from: Nuvoe, Curb, and Tissino. 👋
🚀 Q5: A Time of Untapped Potential
While marketers understand the significance of the holiday season, many may overlook the opportunities that arise afterward.
Post-holiday (the period from late December to mid-January), often called the fifth quarter (Q5), presents a valuable chance for engagement.
Pilothouse shares that during this time, consumers are actively looking for sales and discounts, processing returns, redeeming gift cards, and spending holiday cash gifts.
For businesses, this window offers a cost-effective marketing opportunity.
Instead of scaling back on advertising, savvy marketers are capitalizing on lower media costs and sustained consumer interest to finish the year strong and kick off the new year with momentum.
Fun fact: 41% of holiday shoppers surveyed said their shopping continues past the season.
The best way to tap into Q5 growth is with 5 easy steps:
Are you ready for Q5?
📸 Ways To Use AI To Take An Updated Headshot
A New Year means it’s time to update your headshots.
Yes, the one you’ve been using for way too long on LinkedIn.
But what if you don’t have enough time to hire a professional photographer?
Luckily there are so many AI tools you can use now to generate a professional image within minutes.
Here are four AI headshot generators to check out:
AI Ease: Create a professional headshot with this free AI headshot generator.
You only need to upload one selfie, and it will generate a professional image in under 60 seconds.
Price: FREE
HeadshotPro: Upload photos of yourself and receive headshots in just 30 seconds. There’s no email sign-up required and you can choose from over 100 headshots.
Price: Starts at $29
Supawork: This free AI headshot generator has over 200K happy customers.
Choose your preferred headshot style, upload some selfies, and then download your photos.
Price: FREE
BetterPic: This AI headshot generator has helped over 13M users create professional images.
Upload a minimum of 8 photos, and the generator will create 4K images in less than 60 minutes.
From there, you can choose from hundreds of different photo styles, edit the background, and tweak sizing for other social platforms.
Price: Starts at $35.
Try these out, and let us know what you think of the results!
⚡ Mastering Email Retention: The Five Fundamental Forces
In this episode of The World's Best Email and Retention Podcast, Jordan Gordon delivers a masterclass in email retention marketing, breaking down the five fundamental forces that underpin successful email strategies.
From understanding how to craft messages that compound over time to scaling automation for increased ROI, Jordan shares a framework that every email marketer needs to master.
Jordan explains: “Use automations to scale revenue per email sent without increasing email volume. It’s the most effective way to grow without overwhelming your list.”
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
Here's an easy way to help customers find what they are looking for.
Provide ‘suggestions’ in the search bar to take the guesswork out of searching.
📅 EVENTS
The Founders Reset* - Join DTC Co-Founders Eric and Jeff at this exclusive event for top DTC founders to unplug, share, find inspiration, and reflect on their business journey. 👉 Get $500 USD off with discount code: DTCVIP
🗓️ January 23-25, 📍 Whistler, CA 💰 $3,000
Digiday Media Buying Summit - This summit gathers key decision-makers from top brands and agencies, attracting a diverse audience of professionals eager to explore cutting-edge strategies and technologies in media buying.
🗓️ March 12-14, 📍 Nashville, TN 💰 $2,295 - $4,495
Digiday Publishing Summit - This event for publishers and media professionals is focused on overcoming industry challenges and seizing new opportunities. Participants will engage in discussions around key topics such as monetization strategies, audience engagement, and the impact of emerging technologies in publishing.
🗓️ March 24-26, 📍 Vail, CO 💰 $3,395 - $4,795
💗 BRAND LOVE
🧠 BrainTap: Improve your wellness and reduce stress with this brain fitness app.
🏋️ SKINS: An apparel brand for everyday athletes. Their compression fabrics help you train harder and perform better.
🌹 Red Flower: A botanical beauty brand that offers natural body care and home products.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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