Good morning,
It’s the last issue of the DTC Newsletter…until next year that is.
New Year jokes aside, it’s been a fantastic year all thanks to YOU.
We’ll be back in your inbox post-celebrations on Thursday with ideas on how to start off the New Year by crushing Q5.
Here’s what you’ll find in today’s DTC:
🎨 Check out these design trend predictions which include unconventional color combinations and custom typography.
🧻 Learn how Fox Fold is disrupting the $30 billion toilet paper industry with their innovative strategy.
⚡ And… improve your checkout conversions with this quick change before the year ends.
You’re reading this newsletter along with new subscribers from: Gone West, Sweetcheeks Bath Treats, and Big Iron. 👋
💡 The Future of Design: Organic Textures and Minimalist Maximalism
The design trends of 2025 celebrate a blend of technology, creativity, and authenticity.
The Pilothouse design team breaks down how design trends will transform in 2025.
Here are all the rising trends you can tie in with your branding and ad creatives.
1. Custom Typography: A Personal Touch
Typography is moving beyond the generic, with custom typefaces becoming central to branding.
These unique fonts infuse designs with character and help brands stand out in an increasingly saturated market.
Custom type not only makes brands more memorable but also communicates their identity in a way that feels authentic and intentional.
2. Organic Textures: Balancing the Digital and the Real
Designers are drawing inspiration from earthy, tactile textures like paper, stone, concrete, and grain.
These elements bring a sense of warmth and authenticity to digital spaces, bridging the gap between the virtual and physical worlds.
By incorporating organic textures, brands can create designs that feel grounded and relatable, offering a refreshing contrast to the polished look of digital design.
3. AI-Powered Designs: Innovation Meets Controversy
AI continues making its mark on the creative process, offering opportunities and challenges.
While some in the art community remain skeptical, AI is undeniably transforming design by enabling rapid concept generation, automating repetitive tasks, and producing hyper-targeted advertising.
As AI tools become more sophisticated, their role in branding and design will only expand, opening up new avenues for innovation.
4. Minimalist Maximalism: Finding Balance in Contrasts
This paradoxical trend combines bold, intricate visuals with generous use of white space to create balanced and striking compositions.
It’s about embracing complexity while maintaining clarity and focus.
Minimalist maximalism also plays with unconventional color combinations, pushing boundaries to make designs more dynamic and engaging.
5. Custom Shape-Cropped Photos: Breaking the Mold
2025 is saying goodbye to standard rectangular and circular photo crops.
Instead, we’re seeing photos shaped in unique, custom forms that seamlessly align with a brand’s identity.
This trend allows for more creative storytelling, drawing attention to key elements while reinforcing a cohesive visual language.
From personalized typography to AI-powered innovation, these trends offer endless possibilities for designers to push boundaries while staying true to their brand’s essence.
Experiment with these trends in the New Year to engage and delight audiences.
⚡ Innovating the Toilet Paper Industry: The Fox Fold Solution
In this DTC podcast episode we dive into the entrepreneurial journey of Ludo, founder of Fox Fold.
Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels.
Fox Fold has quickly gained traction with 5,000 bathrooms installed in just months and aims to redefine bathroom essentials in the hospitality sector.
In this podcast, we cover:
👉 You can listen to the full episode with Ludo here.
🌐 IN THE SOCIAL SPHERE
Building trust doesn’t stop at the checkout phase.
To lower your cart abandonment rate and secure those conversions, add reviews and testimonials on your checkout page so customers feel reassured about buying from your store.
📅 EVENTS
The Founders Reset* - Join DTC Co-Founders Eric and Jeff at this exclusive event for top DTC founders to unplug, share, find inspiration, and reflect on their business journey. Hurry, there are only 8 spots left! 👉 Get $500 USD off with discount code: DTCVIP
🗓️ January 23-25, 📍 Whistler, CA 💰 $3,000
Digiday Media Buying Summit - This summit gathers key decision-makers from top brands and agencies, attracting a diverse audience of professionals eager to explore cutting-edge strategies and technologies in media buying.
🗓️ March 12-14, 📍 Nashville, TN 💰 $2,295 - $4,495
Digiday Publishing Summit - This event for publishers and media professionals is focused on overcoming industry challenges and seizing new opportunities. Participants will engage in discussions around key topics such as monetization strategies, audience engagement, and the impact of emerging technologies in publishing.
🗓️ March 24-26, 📍 Vail, CO 💰 $3,395 - $4,795
📰 NEWS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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