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DTC791: How Brands Can Capitalize on Tariff War
We share expert tips on how brands can capitalize on the tariff war which includes delaying upcoming launches and continuing to spend on paid ads.
LATEST PODCAST
Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF
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April 11, 2025
Why it's important to track your category lifecycle to understand if customers are buying more than your hero product and how this affects profits.
April 10, 2025
Why price anchoring is an effective strategy for more sales and how to use this psychological tactic when running a sale or subscription model.
April 9, 2025
We go over Moonboon's clever email newsletter sign-up pop-up and how they use this opportunity to delight new parents with an attractive incentive.
April 8, 2025
How Reshop is innovating the return space and make it possible for brands to provide instant refunds and increase customer satisfaction long term.
Sponsored By dotdigital
April 7, 2025
Changes to the United States' tariff policy have thrown the DTC ecosystem into disarray.
Fulfillment Strategy
Competitive Analysis
Supply Chain Optimization
We discuss how brands can manage customer expectations regarding shipping delays and why transparency is key when responding to frustrated shoppers.
April 4, 2025
Why businesses need to track not just revenue from their email program but also the customer lifecycle to avoid overspending and killing growth.
April 3, 2025
We explain how brands can use the promotional lifecycle to calculate how much they need to discount to drive revenue without eroding margins.
Sponsored By acoustic
April 2, 2025
We go over April Fools campaigns and our favorite brand pranks over the years that stir engagement with customers and build brand affinity with humor.
Sponsored By Insense
April 1, 2025
We break down two different Meta Ad creatives in the supplement category and go over what works well and how this paid content can be improved.
Sponsored By Roku
March 31, 2025
Learn why adding GIFs to your newsletter is a great way to add a dynamic element to your emails but can also be a creative product education tactic.
Sponsored By Postscript
March 28, 2025
Learn how supplement brand AG1 does a great job of acquiring new customers and retaining them long-term through its attractive subscription model.
March 27, 2025
Learn about Zillennials and their shopping habits, as well as how this age group differs from Millennials and Gen Z in terms of buying preferences.
Sponsored By Swap
March 26, 2025
Learn how your brand can build a better landing page using a custom GPT, allowing for faster iterations, better data insights, and higher conversions.
Sponsored By Omnisend
March 24, 2025
We explain how brands can properly calculate the optimal free shipping threshold for their online store to help raise AOV and avoid losing money.
March 21, 2025
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