Good morning,
We’re wrapping up 2024 on a high note! 🥳
We had 128 episodes of the DTC Podcast this year, featuring guests who shared their secrets to scaling their businesses and overcoming challenges along the way.
If you haven’t already, subscribe here to the DTC Podcast and enjoy candid interviews from ecommerce founders and marketing experts even when you’re on the go.
Here’s what you’ll find in today’s DTC:
🎤 We countdown the top DTC podcast episodes of this year. Hit play and give them a listen below!
⚡ Learn about different email marketing retention strategies and how to turn your Meta Ads into engaging GIFs.
📚 And… searches for this self-help book are climbing. Fun fact: Searches for this book have peaked every January since its release.
You’re reading this newsletter along with new subscribers from: Foddies, Eye Recommend, and Kingsmen Premium. 👋
⚡ Mastering Email Marketing: Retention Strategies for DTC Brands
In this episode of The World's Best Email and Retention Podcast, Jordan Gordon dives deep into the art and science of email marketing for DTC brands.
From animated GIFs that mimic Meta ads to crafting subject lines that convert, this episode is packed with actionable insights.
In this podcast, we cover:
Whether you’re scaling your brand or fine-tuning your retention strategy, this episode provides the tools to make email your most profitable channel.
💡 Catch Up On These DTC Podcast Episodes
Time to grab a mug of your favorite brew, cozy up by the fireplace, and revisit some of our most popular podcast episodes of the year. ☕
From growing your social media following to mastering the art of brand storytelling, there’s a little bit of everything for you to enjoy.
Ep 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024
Our most listened-to episode this year!
We chat with Daniel and Ari Murray, (the husband and wife team behind the Linkedin sensation The Marketing Millennials and Go To Millions,) about the power of authentic marketing, how to leverage influencers for brand growth, and the importance of effective ad spend.
👉 You can listen to the full episode with Daniel and Ari here and discover what successful brands all have in common.
Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear
In this episode of the pod, we sit down with Niclas who has transformed iconic brands like Salomon, New Era, Keen, Houdini and now Craft Sportswear with his masterful storytelling.
Craft Sportswear is a trail-running brand cashing in on the wave of niche-purpose sportswear. We discuss how to blend innovation with captivating stories and the future of branding.
Niclas explains: “I’m a believer that good marketing is 90% storytelling. The other 10% is an amplification of that story. But if you don’t have a good story, it doesn’t matter how much you amplify it.”
👉 You can listen to the full episode with Niclas here.
Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey
In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by Tracksuit and TikTok for Business.
Eugene discusses the report’s key insights into how brand awareness fuels better performance metrics and why brands should abandon the outdated “brand vs. performance” debate.
👉 You can listen to the full episode with Eugene here.
Ep 410: HexClad's Head of Advertising, Cam Bush, Talks Omnichannel Strategy for Nine-Figure Scale
In this episode of the pod, Cam Bush, the Head of Advertising at HexClad, shares how they were able to scale advertising and reach more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships with celebrity chefs like Gordon Ramsay.
👉 You can listen to the full episode with Cam here.
Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty
In this pod episode, we are joined by Cherene Aubert, VP of Growth at ILIA Beauty and a seasoned marketing expert with a storied career in beauty and ecommerce.
Cherene shares how to navigate growth challenges in a mature market, from developing the ‘Tornado Method’ to optimizing offers that drive customer loyalty and creating creative customer-centric content.
👉 You can listen to the full episode with Cherene here.
BONUS: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan
We sit down with Keen Decision's Founder, Greg Dolan, about 2024 planning and how brands can determine their optimal media mix.
Greg shares great tips like the importance of diversification at the top of funnel, the basics of media mix analysis, understanding the real power of AI to determine the real halo effects, and points of negative return for all your marketing channels...
Are you truly omnichannel, or want to be?
👉 You can listen to the full episode with Greg here.
📈 SEARCH SURGE
What’s Trending: Atomic Habits
Why is this happening? As the holiday shopping rush subsides, consumers are now searching for ways to improve themselves before the New Year.
Atomic Habits: Tiny Changes, Remarkable Results, a best-seller by James Clear, has been a heavy favorite since its release.
⚡ QUICK HITS
👀 Looking for some more holiday listening material? You can find the full DTC Podcast catalog here and The World’s Best Email and Retention Podcast here. Get inspired, start strategizing, and go into 2025 with confidence.
📅 EVENTS
The Founders Reset* - Join DTC Co-Founders Eric and Jeff at this exclusive event for top DTC founders to unplug, share, find inspiration, and reflect on their business journey. 👉 Get $500 USD off with discount code: DTCVIP
🗓️ January 23-25 📍 Whistler, CA 💰 $3,000
💗 BRAND LOVE
Discover the freshest and most innovative brands that caught our eye! We spotlight new and exciting companies redefining their industries.
😌 Mindful Sudoku: Journals that bring together the joy of puzzle solving with mindful reflection to create a peaceful practice in your daily routine.
🧦 Doublesoul: Comfortable socks with inclusive sizing and made from recycled materials.
🍽️ Ayoh: This new mayonnaise brand offers unique condiment flavors that pair well with your favorite dishes.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
