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DTC749: Sweetheart Candies Commitment Hearts Ad Campaign
We take a look at Sweetheart Candies Commitment Hearts campaign and how the cheeky ad resonates with their target audience and sparks engagement.
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Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More!
Content
Issue 746
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We analyze how Anthropologie’s product detail pages lifestyle shots encourage customers to spend more without using intrusive pop up messaging.
We share a step by step guide on how to perform a product structure test so your business knows what products to push and scale using Meta Ads.
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We share expert tips on how to optimize your Amazon image listings using jewelry brands Hey Harper and Kendra Scott’s listings as examples.
We discuss how Coors Light used a typo in their ad campaign to widen their audience reach and increase engagement leading up to the Super Bowl.
We go over how Amazon’s new AI-powered ad targeting tool Brand+ helps advertisers create brand awareness campaigns that can lead to conversions.
We go over five important ad principles you should know to cut through the noise and create a killer ad that demands attention from your audience.
Why AI agents are gaining popularity and how ecommerce brands can build their own agent to streamline tasks like inventory management and returns.
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