Good morning,
Hereās what youāll find in todayās DTC:
š Rhodeās AI Advantage
Learn how these Shopify apps fuel their rapid growth.
āļø Acquisition vs. Retention
For Wellness shares their email personalization strategy.
š” Do Ugly Ads Win?
Why imperfect creatives grab more attention.
Youāre reading this newsletter along with new subscribers from: Monolith Brands, Coaltown Coffee, and JoieFarm. š
š Four Sigmatic Skyrocketed to Amazonās #2 Best-Selling Ground CoffeeāHereās How
Every brand hits the plateauāscaling slows, spend efficiency dips, and growth stalls. Thatās where Four Sigmatic found itself on Amazon, and they knew it was time for a smarter strategy.
By partnering with Pilothouse, they:
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Optimized product photos, descriptions & A+ content for max conversions
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Sponsored Product Ads + strategic segmentation to dominate mid & bottom-funnel buyers
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870+ PPC campaigns managed daily with laser-precise bids
The results?
š„ 25% higher ROAS than target
š„ 115% boost in monthly gross profit
š„ 83% increase in monthly shipped revenue (at 7-figures/month!)
š„ 99% growth in YoY active subscribers
šØ Amazon isnāt just a sales channelāitās a scale engine.
Ready to unlock yours? Letās talk.
āš Rhodeās AI-Powered Growth Strategy
Despite being a relatively new brand, Hailey Bieberās Rhode is scaling fastāraking in $90M in DTC revenue from November to December 2024 alone.
Known for its influencer-driven buzz and viral product drops, the brand has also embraced AI to fuel its rapid growth.
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āHere are three AI-powered Shopify apps they are using to scale quickly.
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1ļøā£ Kustomer: This support tool elevates the customer experience by giving merchants an in-depth, holistic view of customer data in its AI CRM.
Customer support teams can easily view a customerās order history to provide them with more personalized service.
The app simplifies customer inquiries, orders, and feedback to improve customer service quality and response time.
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2ļøā£ NoFraud Fraud Protection: This powerful tool helps merchants protect their business from fraud.
The AI-powered decision engine analyzes thousands of data points to double-check transactions and generate detailed reports.
High-risk orders are escalated for review to a team of expert fraud analysts. The system can also detect coupon abuse.
If the transaction receives a fraudulent chargeback, you will be reimbursed. This app is a great way to ensure you donāt lose out on revenue due to fraudulent claims.
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3ļøā£ Rebuy: This AI-powered search tool can help customers easily navigate a site and find the perfect product, provide recommendations, and also conduct post-purchase upsells.
Less clicks = More conversions and less cart abandonments. š
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Want us to spy on a brand? Reply to the newsletter and let us know!
š£ Amplify Your Brand To Millions Of Potential CustomersāSell Your Products on Walmart.com
š Build, grow, and scale your ecommerce business with one of the most trusted names in retail.
Walmart Marketplace is designed with sellers in mindāzero monthly or set up fees and competitive commission and fulfillment fees means better margins for you.
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Join today and tap into: Ā
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It takes just a few steps to start selling your products on Walmart Marketplace, so sign up today.
š¤ The AI Action Summit DramaĀ
āThe US and the U.K. have refused to sign the Paris AI Summit's international declaration due to their differing views on AI development.
The declaration states that AI should be āopen, inclusive, transparent, ethical, safe, secure, and trustworthyā and āsustainable for the people and the planet.ā
It has been signed by over 60 nations, including Canada, China, and India. US Vice President JD Vance claims too much regulation of AI can "kill a transformative industry just as it's taking off."
šļø How For Wellness Scales Product Subscriptions To Keep Customers For The Long Haul
On this episode of the DTC Podcast, we sit down with Eleah Portillo, VP of Marketing at For Wellness, a fast-growing wellness brand that started with one hero SKU and has expanded rapidly.
With a background spanning direct mail, DTC, and Amazon marketing, Eleah shares real-world strategies for email segmentation, customer retention, and scaling product subscriptions.
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In this podcast, we cover:
āļø Using RFM segmentation to personalize email marketing: Learn how to categorize customers into different segments by analyzing recency, frequency, and monetary value.
āļø The key factors that make product subscriptions work: Why giving customers flexibility to pause or modify subscription is critical to reduce churn.
āļø The importance of testing email subject lines: How A/B testing can also inform paid ad creative and improve performance.
āļø The Power of personalization: How tools like Alia Popup help segment and personalize.
If you want to scale retention revenue, email engagement, and product subscriptions, this episode is packed with insights you can apply today.ā
š You can listen to the full episode with Eleah here.
ā” QUICK HITS
š„ 24% of shoppers completed their purchase with this AI assistant. Increase conversions and drive more revenue with App0ās AI shopping assistant and see results in less than 30 days. See how it works here. *
šļø What are shoppers looking for in 2025? Find out what 51 million reviewers are saying about the brands they love in Yotpoās report with 80+ insights. Get your copy here. *
š Is your website optimized to drive more sales? Join this interactive session on Feb 26th at 12 PM EST, co-hosted by Pilothouse, and unlock strategies to improve your siteāplus, get the chance to have it reviewed live! Register for FREE here.
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š° NEWS
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š IN THE SOCIAL SPHERE
Do ugly ads perform better than aesthetically pleasing ones?
Scrappy ads might look less pretty, but customers donāt mind imperfect ads at all.
In fact, ugly ads do a better job of grabbing customers' attention (as long as they also have a strong message and call to action).
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š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
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Have you heard our latest podcasts?
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Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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