Good morning,
Here’s what you’ll find in today’s DTC:
💯 A+ Amazon Content Breakdown
How These Jewelry Listings Stack Up
📝 Most Brands Fail at Amazon Merchandising
Here’s How to Fix It
👀 Spotting Fraudulent Meta Ad Charges?
What You Need to Know
You’re reading this newsletter along with new subscribers from: DripDrop, Kurt Adler, and Plato Pet Treats. 👋
📈 Scaling Smarter: How This Brand Grew Gross Income by 65.87%
This brand came to Pilothouse knowing that when your ecosystem is in sync, your growth takes off.
By aligning every channel toward a single goal, they didn’t just scale—they maximized profit. 👇
🚀 52.88% increase in ad spend → 65.87% increase in gross income
💰 85.62% increase in average profit margin
Here’s how:
✔ Profit-first scaling – While new customer acquisition remained a priority, Pilothouse optimized for profit margins first, unlocking more TOF spend on Meta.
✔ Focused prospecting – By doubling down on top-performing prospecting campaigns across Amazon and Google, profitability increased, allowing for new prospecting tests and faster MoM growth.
✔ Ecosystem alignment – With every channel working together, growth accelerated across the board.
Looking to point your ecosystem toward profitable growth?
💯 Examples of Top Tier Amazon+ Content
Last week, we talked about Hey Harper and Kendra Scott’s product description copy, and today, it’s all about A+ content.
What we love about each Amazon listing:
✅ Kendra Scott focuses primarily on the brand rather than the product, which can be a good approach for applying A+ across large catalog accounts.
Scroll down, and there’s space dedicated to the founder’s story, their creation process, and philanthropic endeavors.
✅ Hey Harper, on the other hand, drives home the primary USP’s of their products:
They do this with fun branding, easy-to-read text, and great use of color.
Pilothouse Tip:
While Kendra Scott incorporates some nice imagery and a brand video, which helps sell the customers on the brand mission, adding more product-focused content can help drive conversions.
😎 Solve Your UGC Needs And Rock Your Influencer Marketing At The Same Time
Find the right creators for your brand collaborations, and the result is nothing short of marketing magic. 🪄
It’s the secret behind high-performing UGC and influencer partnerships. ✨
But how to find these perfectly matched creators? Skip sifting through social media by hand—your time is more valuable than that.
Instead, there’s Insense. 👏
Insense’s carefully vetted marketplace gives you 60,000+ UGC creators and micro-influencers from 20+ countries across the USA, Canada, Europe, APAC, and Latin America.
2,000+ ecommerce, DTC, and Amazon brands already trust Insense, and their results speak for themselves:
Book a discovery call by February 28 and get a $200 bonus for your first campaign. 💥
* sponsored
🤖 Are Ads Coming To Gemini?
Google CEO Sundar Pichai hinted that they have “very good ideas for native ad concepts” during the company’s last earnings call.
If Google did introduce ads to Gemini AI… it could potentially be a new platform with sophisticated targeting capabilities for advertisers.
Google has already introduced ads to AI Overviews, so it seems inevitable that Gemini will be monetized later down the road.
🎧 How to Optimize Amazon Merchandising for Maximum Sales
Amazon is a crucial sales channel, but most brands fail to merchandise their products effectively.
In this episode of the DTC Podcast, Rob & Clifford from Pilothouse’s Amazon team break down the key strategies to optimize Amazon listings for better visibility, conversion, and profitability.
In this podcast, we cover:
Amazon is not a passive sales channel. If you're not actively optimizing your merchandising strategy, you're leaving revenue on the table.
Tune in to get the insights you need to level up your brand’s presence on the platform.
👉 You can listen to the full episode with Clifford and Rob here.
🌐 IN THE SOCIAL SPHERE
Are you aware of this ongoing scam?
Users on X share how compromised AMEX cards are being used to run Meta Ads.
⚡ QUICK HITS
📈 Join this free Website Sales Workshop on Feb 26 at 12 PM EST, co-hosted by Pilothouse Co-Founder Kyle Hitchcox. Get expert strategies, live site breakdowns, and actionable feedback to boost conversions. Can’t attend live? Register for the recording! Sign up here.
💗 BRAND LOVE
Discover the freshest and most innovative brands that caught our eye!
We spotlight exciting companies redefining their industries.
👕 Proche: Sustainable clothing brand that is focused on upcycled materials and small-batch garments.
👉 Send over a blanket, and they will create a custom outerwear piece for you!
🍠 Donna’s Recipe: A vegan haircare brand that harnesses natural ingredients like sweet potato.
🩱 Riot Swim: A minimalist swimwear line that celebrates all body types and skin tones.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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