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DTC711: Amazon Third Party Seller Problems
We explain how Amazon sellers can protect their sales from rogue third party sellers and things to watch out for in a competitive marketplace.
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Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF
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CHAT WITH US
We take a close look at Beekman 1802's Wicked collection and why their product and pricing strategy is so effective when it comes to raising AOV.
Sponsored By Klaviyo
October 31, 2024
Brand Partnerships
Product Launch
Brand Strategy
We discuss how Ghost scaled its lifestyle sports nutrition brand so quickly in just four years with strategic licensing deals and partnerships.
October 30, 2024
Scaling
Billion-Dollar Acquisition
How Meshki's Birkin Bag contest grew their social following by offering an attractive prize that resonates with their female target audience.
October 29, 2024
Social Media Strategy
Instagram
Target Demographic
We analyze how On Running to capture the Swiss running shoe market and scale quickly thanks to their celebrity endorsements and other tactics.
October 28, 2024
Brand Story
Brand Ambassador
Community Building Strategy
Learn how Sonos turned a Reddit group complaining about their products into a community building opportunity to offer next level customer support.
October 25, 2024
Reddit
Customer Engagement
How Fazit Beauty benefited from the Swift Effect, prepared their ecommerce site for virality, and exceeded their Q4 targets by using these Shopify apps.
October 24, 2024
Shopify apps
Tech Stack
We review Google Shopping's new AI updates, including virtual try-ons, a personalized home feed and a deal section for budget-conscious shoppers.
October 23, 2024
AI
Google
Personalization
Why ecommerce businesses need to evolve their SEO content strategy and the advantages of using Ranch style seo vs the outdated skyscraper technique.
Sponsored By Omnisend
October 22, 2024
SEO
Content Strategy
Optimization
Learn how shoe brand Crocs turned its branded holiday Croctober into a major sales driver and fan appreciation event with the release of pet clogs.
October 21, 2024
Holiday Campaign
We break down how the formula for starting an ecommerce brand differs from what most people assume and how to launch and scale a brand successfully.
October 18, 2024
CRO
Learn about Meta’s new generative AI tools for Advantage+ campaigns like video expansion, image animation, and how to create on-brand AI assets.
October 17, 2024
Meta Ads
Video Marketing
Learn how Starbucks is battling climate change challenges by investing in product innovation and research so it can weatherproof its business.
October 16, 2024
Sustainability
Climate Change
Supply Chain Optimization
📦 - Seven Important Email Design Tips - DTC Newsletter
October 15, 2024
Email Strategy
Conversion Rate Optimization
BFCM
Learn how using absolute statements in your sales copywriting can help create a sense of urgency and inspire confidence with indecisive customers.
Sponsored By Avalara
October 14, 2024
Ad Copy
We go over how analyzing CPMs can help Meta advertisers refine audience targeting and determine if your product is resonating well with customers.
October 11, 2024
CPM Strategy
Audience Targeting
Learn about the Shopify apps Rare Beauty uses to grow its website traffic and get loyal customers to feel good about spending on its DTC site.
October 10, 2024
Beauty Industry
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