DTC Newsletter - All Issues

Wed

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October 9, 2024

DTC663: Amazon’s Visual Search Updates

Amazon shares five new ways holiday shoppers can use visual search for product discovery which includes visual suggestions and circle to search.

DTC662: Deadstock, Paid Social Media Content, and Apple Fees

How deadstock has turned into a big marketing opportunity for ecommerce brands looking to attract Gen Z and their commitment to low waste initiatives.

DTC661: My Meta Ad Account Just Got Hacked?!

Did your Meta ad account get hacked? Here’s a simple way to protect your brand’s ad dollars from online fraud during this critical Q4 period.

DTC660: Glossier’s Locked Mailers Pre-Launch Strategy

We discuss how beauty brand Glossier’s locked product seeding mailers was a brilliant way to build buzz for their new mysterious product launch.

Thu

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October 3, 2024

DTC659: How Brands Can Create Lo-fi Ad Content

Learn how lofi ad content on Meta is more affordable and converts better plus how brands can create lofi content that connects with their audience.

DTC658: TikTok Launches Search Ad Campaigns

TikTok launches a new feature called search ad campaigns that gives brands more control over their ad messaging and placements to maximize impact.

DTC657: Goldbelly Adds AI to Improve User Experience

A look at how Goldbelly’s AI chatbot improves customers' search experience and allows them to discover products suited to their particular needs.

Mon

•

September 30, 2024

DTC656: Cross Off Meta Q4 Holiday Ads Checklist!

Meta shares their holiday ad checklist to help advertisers optimize their ad account and set themselves up for success in Q4!

DTC655: Tupperware Parties Are Over

A look at the rise and fall of Tupperware and why it's a cautionary tale for brands that fail to differentiate and adapt to changing consumer needs.

DTC654: Vitaly’s Shopify Apps Tech Stack

How Toronto-based jewelry brand Vitaly brings in over a million dollars in sales per month by working with affiliates and creators to monetize UGC.

DTC653: Meta Updates Ad Options for Holiday Push

Meta makes five ad options updates, including improving their Reminder ads and targeting tourists so advertisers can sleigh their Q4 holiday sales.

DTC652: Life on Film’s Clever UGC Strategy

We analyze how Life on Film’s clever TikTok content strategy uses UGC to sell disposable cameras and create an emotional bond with its audience.

Mon

•

September 23, 2024

DTC651: MrBeast’s Lunchly Website Breakdown

We analyze how MrBeast’s Lunchly website differentiates its better-for-you lunch product from its competitors and connects with its audience.

Fri

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September 20, 2024

DTC650: NAADAM's Soft As Hell Fall Ad Campaign

We explain how cashmere brand NAADAM's campaign emphasizes the quality of their product through softness as a differentiating point for customers.

Thu

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September 19, 2024

DTC649: Ultimate CRO Checklist for A Successful Q4

Here’s the ultimate CRO checklist for Q4 so you can get your ecommerce site ready and optimized before BFCM and be successful during Cyber Week.

Tue

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September 18, 2024

DTC648: Google Analytics Launches Six New Updates

Google Analytics rolls out six new updates which includes a new Transactions Report for ecommerce brands to see their order and revenue data.

Content

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