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DTC592: Five Website Pop Up Call To Actions To Test

DTC591: How Gen Z Broke The Marketing Funnel

We explain how Gen Z has disrupted the marketing funnel and why their path to purchase is no longer linear. Keep reading for more audience insights.

DTC590: Fenty Hair’s Pre-Launch Email Strategy

We analyze how Rihanna’s Fenty Hair brand built buzz with her pre-launch email strategy and how you can apply these tactics to your next campaign.

DTC589: Fragrance Brand Phlur’s Tech Stack

How fragrance brand Phlur brings in over 1 million per month using these Shopify apps to raise their AOV and help customers find the perfect scent.

DTC588: Shopify’s Top Summer ‘24 Edition Updates

Top six updates from Shopify’s Summer 2024 Edition and how merchants can use these features to improve their data analytics, branding, and workflow.

DTC587: TikTok Shares Olympic Content Tips

TikTok shares how brands can create winning content about the Summer Games in Paris and how to tap into niche audiences to deliver maximum engagement.

DTC586: How Perplexity AI Impacted Search

We dive into how Perplexity AI has disrupted the search landscape and how their citation feature builds customer trust and is helpful for brands.

DTC585: Four YouTube Ad Trends For 2024

Google uses AI to discover the top YouTube Ad trends for 2024. These insights uncover how to create an ad campaign that resonates with audiences.

DTC584: Advantages of Meta Catalog Ads

We share the advantages of using catalog ads in your Meta ads account and why they can outperform image and video ads while being more cost efficient.

DTC583: Can Customer Reviews Improve Your SEO?

Learn how adding customer reviews to your ecommerce site can help improve your organic SEO by adding more long tail keywords and text on page.

DTC582: Google Search Console's Image Tab Update

Google’s latest search console update makes it easier for online merchants to understand their product listing performance in the images tab.

DTC581: Three Website Heatmap Ideas To Try

Learn about how you can use heatmaps to identify issues on your ecommerce website and ways you can use heat mapping to improve the conversion process.

DTC580: How To Check Your Meta Pixel Is Firing Correctly

How to tell if your Meta Pixel is firing correctly and ensure tracking is set up properly so you can gather insights about your customer behavior.

DTC579: Kosas’ Shopify Apps Tech Stack

How Kosas doubled their TikTok following in just one year and created a stellar customer experience on their ecommerce site with these Shopify apps.

DTC578: Sip Herbals’ Fun Packaging Refresh

DTC577: Analyzing NYX’s Pride Campaign