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Tariff Tsunami: How New 2025 Trade Policies Are Shaking Ecommerce Supply Chains
Changes to the United States' tariff policy have thrown the DTC ecosystem into disarray.
LATEST PODCAST
Ep 494: Why 2025 is the Year of Post-Click Optimization | AKNF
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Why ecommerce businesses need to evolve their SEO content strategy and the advantages of using Ranch style seo vs the outdated skyscraper technique.
Sponsored By Omnisend
October 22, 2024
SEO
Content Strategy
Optimization
Learn how shoe brand Crocs turned its branded holiday Croctober into a major sales driver and fan appreciation event with the release of pet clogs.
October 21, 2024
Holiday Campaign
Product Launch
We break down how the formula for starting an ecommerce brand differs from what most people assume and how to launch and scale a brand successfully.
October 18, 2024
CRO
Learn about Meta’s new generative AI tools for Advantage+ campaigns like video expansion, image animation, and how to create on-brand AI assets.
October 17, 2024
Meta Ads
AI
Video Marketing
Learn how Starbucks is battling climate change challenges by investing in product innovation and research so it can weatherproof its business.
October 16, 2024
Sustainability
Climate Change
Supply Chain Optimization
📦 - Seven Important Email Design Tips - DTC Newsletter
October 15, 2024
Email Strategy
Conversion Rate Optimization
BFCM
Learn how using absolute statements in your sales copywriting can help create a sense of urgency and inspire confidence with indecisive customers.
Sponsored By Avalara
October 14, 2024
Ad Copy
We go over how analyzing CPMs can help Meta advertisers refine audience targeting and determine if your product is resonating well with customers.
October 11, 2024
CPM Strategy
Audience Targeting
Learn about the Shopify apps Rare Beauty uses to grow its website traffic and get loyal customers to feel good about spending on its DTC site.
October 10, 2024
Tech Stack
Shopify apps
Beauty Industry
Amazon shares five new ways holiday shoppers can use visual search for product discovery which includes visual suggestions and circle to search.
Sponsored By Wunderkind
October 9, 2024
Amazon
Visual Search
Q4 Tactics
How deadstock has turned into a big marketing opportunity for ecommerce brands looking to attract Gen Z and their commitment to low waste initiatives.
Sponsored By Roku
October 8, 2024
Target Demographic: Gen Z
Deadstock
Did your Meta ad account get hacked? Here’s a simple way to protect your brand’s ad dollars from online fraud during this critical Q4 period.
October 7, 2024
Account Security
We discuss how beauty brand Glossier’s locked product seeding mailers was a brilliant way to build buzz for their new mysterious product launch.
October 4, 2024
Prelaunch Strategy
Direct Mail
Learn how lofi ad content on Meta is more affordable and converts better plus how brands can create lofi content that connects with their audience.
Sponsored By Syncly
October 3, 2024
TikTok launches a new feature called search ad campaigns that gives brands more control over their ad messaging and placements to maximize impact.
Sponsored By Eko
October 2, 2024
A look at how Goldbelly’s AI chatbot improves customers' search experience and allows them to discover products suited to their particular needs.
October 1, 2024
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