Staying on top of the latest in DTC has never been easier.

DTC600: Jordan’s Skinny Mixes Celebrates 15th Anniversary With Packaging Refresh

We explain how the Jordan's Skinny Mixes redesign caters to their target audience while still retaining key signature elements like a pop of pink.

DTC599: NEZ Co-founder Sherry Jhawar Shares DTC Learnings

NEZ co-founder Sherry Jhawar shares her learnings from working 15 years in consumer startups and the key to writing a solid influencer campaign brief.

DTC598: TikTok Releases Back To School Guide

TikTok shares its Back To School report and identifies three main shopping periods you can target in your organic social content and ad campaigns.

DTC597: Studs' Trendsetting SEO Content Strategy

Learn how Studs started a jewelry trend and used it as a keyword in their SEO content strategy to increase their organic website traffic and AOV.

DTC596: Why You Should Launch Q4 Creatives In Q3

We share why advertisers should launch Q4 Meta Ads during Q3 to see a greater return and three creative ad examples to test in your ad account.

DTC595: Using Paid Social To Promote Your Rebrand

Tips on how brands can leverage paid social to promote their rebrand, the importance of A/B testing, and using evergreen ads to maintain performance.

DTC594: How Brands Can Leverage Amazon Prime Day Hype

How brands can take advantage of the Amazon Prime Day hype to create their own July sales event and boost conversions to their ecommerce store.

DTC593: Don’t Overspend on Branded Keywords!

Learn how to manage your Google Ad budget and not overspend on branded keywords. We give tips on how to lower spending without hurting performance.

DTC592: Five Website Pop Up Call To Actions To Test

DTC591: How Gen Z Broke The Marketing Funnel

We explain how Gen Z has disrupted the marketing funnel and why their path to purchase is no longer linear. Keep reading for more audience insights.

DTC590: Fenty Hair’s Pre-Launch Email Strategy

We analyze how Rihanna’s Fenty Hair brand built buzz with her pre-launch email strategy and how you can apply these tactics to your next campaign.

DTC589: Fragrance Brand Phlur’s Tech Stack

How fragrance brand Phlur brings in over 1 million per month using these Shopify apps to raise their AOV and help customers find the perfect scent.

DTC588: Shopify’s Top Summer ‘24 Edition Updates

Top six updates from Shopify’s Summer 2024 Edition and how merchants can use these features to improve their data analytics, branding, and workflow.

DTC587: TikTok Shares Olympic Content Tips

TikTok shares how brands can create winning content about the Summer Games in Paris and how to tap into niche audiences to deliver maximum engagement.

DTC586: How Perplexity AI Impacted Search

We dive into how Perplexity AI has disrupted the search landscape and how their citation feature builds customer trust and is helpful for brands.

DTC585: Four YouTube Ad Trends For 2024

Google uses AI to discover the top YouTube Ad trends for 2024. These insights uncover how to create an ad campaign that resonates with audiences.