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DTC791: How Brands Can Capitalize on Tariff War
We share expert tips on how brands can capitalize on the tariff war which includes delaying upcoming launches and continuing to spend on paid ads.
LATEST PODCAST
Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF
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Learn how outdoor brand Evo leveraged AI shopping assistant Alby in their product pages to answer customer questions and improve user experience.
March 25, 2024
ARCHIVE
We analyze Blueland’s ecommerce website and explain how its main navigation leads customers through the sales funnel and encourages repurchasing.
March 22, 2024
We discuss the pros and cons of using Meta’s Advantage+ campaigns, its limitations, and why it’s not the best option for brand new ad accounts.
We share simple ways to refresh your website so your product information is up to date and explain why this can help bring in more repeat traffic over time.
We dive into how Blueland's innovative and non-toxic cleaning products revolutionized the market and how refillables support their sustainable mission.
TikTok SEO tips for businesses who want to increase their online visibility and reach. We share our top tactics for finding your target audience.
March 18, 2024
We explain why Poppi’s new larger product size launch is a smart cost-saving move for customers and for the prebiotic soda brand's bottom line.
We examine five easy and effective ways to increase your ecommerce store's average order value and provide the best Shopify plugin recommendations.
We provide updates on Google’s new and improved spam policies and algorithm updates to filter out low-quality content and SEO spam in search rankings.
March 13, 2024
Tips on how to show off award badges on your ecommerce site and other marketing channels to improve brand reputation and credibility in your niche.
March 11, 2024
We highlight women in ecommerce and their inspiring entrepreneurial journeys with companies like Feastables, Chamberlain Coffee, and Anyday.
We examine how premium apparel brand KITH’s loyalty program app engages and rewards customers with exclusive products and early access to shop.
March 8, 2024
We analyze Osea Malibu’s Leap Year Marketing campaign and why their 90s retro website did a great job of resonating with their target demographic.
We discuss whether ecommerce businesses should advertise on Reddit, different types of Reddit ad formats available and targeting niche audiences.
We explain how BÉIS turned negative customer feedback into an opportunity to host a product education pop-up and generate positive PR buzz.
We dive into how reusable brand Baggu was able to captivate Gen Z with their affordable accessories, sustainability mission, and fun collaborations.
March 4, 2024
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